Taco Bell’s Live Más LIVE 2025 won’t be taking place in Los Angeles as originally announced.
Instead the fan event will be held March 4 in a borough of New York City, according to a news release from the Irvine-based fast food giant.
The venue will be the Brooklyn Paramount, a 1928 movie palace repurposed as an event center. Taco Bell executives will announce more than 30 products planned for the year, the news release said.
Live Más LIVE was originally announced for Hollywood Palladium on Jan. 28, but those plans were scrubbed in the wake of the wildfires that swept through Pacific Palisades and Altadena.
Taco Bell app users can try to win tickets to the Brooklyn event at the chain’s next Tuesday Drop, which will take place at 2 p.m. Feb. 11. Tickets for the Hollywood Palladium sold out in a third of a second, according to the company.
Otherwise, fans can watch the live stream at 5 p.m. Pacific Time on March 4 at YouTube.com/@TacoBell
Taco Bell’s event webpage, tacobell.com/promotions/live-mas-live, has been updated to reflect the changes.
Taco Bell’s first Live Más LIVE was held last year during Super Bowl weekend in Las Vegas, when chief marketing officer Taylor Montgomery announced such innovations as chicken nuggets and giant Cheez-It crackers.
